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Snapdeal Success Story

Snapdeal Success Story



Snapdeal, a prominent player in the Indian e-commerce landscape, has emerged as a success story that reflects the dynamism of the online marketplace. Founded with a vision to make online shopping accessible to millions of Indians, Snapdeal has weathered challenges, adapted to evolving consumer needs, and scaled new heights. This essay delves into the inspiring success story of Snapdeal, tracing its journey from inception to its pivotal role in India's e-commerce ecosystem.

Founders of Snapdeal:

Snapdeal, one of India's leading e-commerce platforms, was co-founded by Kunal Bahl and Rohit Bansal. These visionary entrepreneurs embarked on a journey that would reshape India's online retail landscape, making it one of the country's most recognized and trusted e-commerce brands. Kunal Bahl and Rohit Bansal's shared passion for entrepreneurship and technology led them to establish Snapdeal, a platform that aimed to provide customers with access to a wide array of products and a seamless online shopping experience. Their dedication to innovation and customer satisfaction has played a pivotal role in shaping Snapdeal's growth and success.

Early History:

Snapdeal was founded in February 2010 by Kunal Bahl and Rohit Bansal. The idea for the platform sprang from their experiences as young entrepreneurs who recognized the potential of e-commerce in India. In its early days, Snapdeal started as a daily deals platform, offering discounts on various products and services. However, the founders soon realized the vast potential in transforming Snapdeal into a full-fledged online marketplace. The transition from a daily deals site to a comprehensive e-commerce marketplace was a significant turning point. Snapdeal embraced this transformation by pivoting to a model where third-party sellers could list and sell products on the platform. This strategic shift expanded its product range and customer base, enabling it to compete with other e-commerce giants.


Snapdeal, like many other startups, faced its share of challenges and struggles along its journey to becoming a prominent e-commerce platform in India. Some of the notable struggles include:
  • Intense Competition:

    The Indian e-commerce market has been highly competitive, with players like Flipkart and Amazon aggressively vying for market share. Snapdeal had to differentiate itself and continually innovate to stay relevant.
  • Funding Crunch:

    In 2017, Snapdeal experienced a significant funding crunch and had to lay off employees to cut costs. The company faced challenges in raising additional capital to compete with its deep-pocketed rivals.
  • Marketplace Model Transition:

    Snapdeal initially operated as a deals and coupons platform before transitioning to a full-fledged marketplace model. This transition involved overcoming regulatory and operational hurdles.
  • Logistics and Delivery:

    Efficient and reliable logistics and delivery are critical for an e-commerce platform's success. Snapdeal had to invest in building a robust logistics network to ensure timely and secure deliveries, a common challenge in the Indian market.
  • Counterfeit Products:

    Like many e-commerce platforms, Snapdeal had to address issues related to counterfeit or substandard products sold by third-party sellers on its platform. Maintaining product quality and authenticity was a constant concern.
  • Economic Challenges:

    Economic fluctuations and changes in consumer spending patterns, such as during the COVID-19 pandemic, posed challenges for Snapdeal, requiring adaptability to shifting market conditions.
  • Regulatory Compliance:

    E-commerce in India is subject to evolving regulations. Snapdeal had to navigate changing policies and compliance requirements, including those related to foreign direct investment (FDI) in the sector.
Despite these challenges, Snapdeal demonstrated resilience and adaptability. The company's ability to pivot, innovate, and focus on customer satisfaction has allowed it to continue its journey as a significant player in the Indian e-commerce landscape.


  • Snapdeal has served millions of customers across India and boasts a vast catalog of products spanning categories such as electronics, fashion, home, and more.
  • Despite facing intense competition in the Indian e-commerce market, Snapdeal has consistently evolved to meet customer demands, ensuring a positive shopping experience.
  • The company has been recognized for its commitment to empowering small and medium-sized businesses by providing them with a platform to reach a wider audience.
  • Snapdeal has strategically expanded its presence through acquisitions. One notable acquisition was that of FreeCharge, a mobile payments company, which added digital wallet capabilities to its services. Such acquisitions have allowed Snapdeal to offer a more comprehensive suite of services to its users.
  • The company launched the "Snapdeal Seller Zone" initiative to empower sellers on its platform. This program provides training, resources, and support to sellers, helping them navigate e-commerce effectively and grow their businesses.
  • Snapdeal has demonstrated its commitment to environmental sustainability through initiatives like "Snapdeal Earth" and "Green Fulfillment Centers." These efforts focus on reducing the environmental impact of e-commerce operations, including packaging and logistics, contributing to a more eco-friendly supply chain.


Snapdeal's mission is to "create life-changing experiences for buyers and sellers." The company aims to facilitate seamless e-commerce transactions, empower sellers with access to a nationwide customer base, and provide customers with a wide array of products and services to enhance their lives.

Inspirational Message:

Snapdeal's story tells us that being flexible, strong, and having a clear vision are important for success. Just as Snapdeal changed from a site that offered daily deals to a site that sold many things, people and businesses can grow and do well by accepting change, hearing what customers want, and keeping their goals in mind.

Remember that every problem is a chance, and every change can lead to success. Keep your vision alive, and you can do amazing things.


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