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Konosuke Matsushita Success Story

Konosuke Matsushita Success Story

Konosuke Matsushita


Konosuke Matsushita was a Japanese industrialist who founded Panasonic, Japan's largest consumer electronics firm. He was an innovator and entrepreneur who founded his own company in 1917 with a new design of an electric plug. He expanded his company's product line to include washing machines, refrigerators, and televisions. In Japan, he was known as the "God of Management" for his visionary leadership and business philosophy. He passed away in 1989, at the age of 94.


Konosuke Matsushita was born in a rural Japanese village in 1894. He was the youngest of eight children born into a prosperous farming family. His father, however, lost their land and house in a risky investment when he was four years old, and they became impoverished. At the age of nine, Konosuke was forced to drop out of school and work as an errand boy for a bicycle shop. He later worked as an apprentice at a hibachi restaurant, but the business failed after only a year. He then got a job at the Osaka Electric Light Company, where he learned about electricity and discovered his passion for innovation.


Konosuke Matsushita had little formal education throughout his life. Matsushita was mostly self-taught and learned through observation and experience. He read books and magazines on a variety of subjects, including business, philosophy, religion, and history. He also traveled to various countries and learned about various cultures and people. Buddhism and Christianity were particularly influential on him, and he incorporated their teachings into his business philosophy and management style.
Matsushita was also a generous supporter of others' education. In 1979, he founded the Matsushita Institute of Government and Management, a graduate school that prepares future leaders in politics, business, and civil society. In 1988, he also established a professorship in international strategy and management at Stanford University. He considered education to be the key to social progress and human happiness.

Inception of Panasonic Corporation:

Matsushita established the "Matsushita Electric Housewares Manufacturing Works" in 1918, with an initial focus on producing duplex lamp sockets. However, his unwavering pursuit of innovation and dedication to quality soon led to the company diversifying its product line. The company was renamed Panasonic Corporation in 1955 to reflect its expansion into audio and visual equipment.

Management and Business Philosophy:

Matsushita's business and management approach was guided by a set of principles that continue to inspire leaders around the world:
  1. Customer-Centric Approach:

  2. Matsushita emphasized the importance of listening to customers' needs and delivering products that truly add value to their lives.
  3. Innovation:

  4. He believed that a company's success was determined by its ability to innovate and adapt to changing times. This philosophy inspired the creation of cutting-edge technologies and products.
  5. Employee Welfare:

  6. Matsushita recognized the importance of motivated and engaged employees. He implemented welfare programs, training initiatives, and advancement opportunities, fostering a sense of loyalty and dedication among his employees.
  7. Social Responsibility:

  8. Matsushita believed in contributing to society in addition to profits. His company's participation in various philanthropic and community initiatives demonstrated his dedication to making a positive difference.

Enduring Legacy:

Konosuke Matsushita's legacy will live on long after his death. Panasonic's innovative products have transformed a variety of industries, and his management philosophy continues to inspire leaders and entrepreneurs worldwide. His focus on corporate social responsibility and ethical business practices has established a standard for responsible corporate behavior.


"No matter how deep a study you make. What you really have to rely on is your own intuition and when it comes down to it, you really don't know what's going to happen until you do it." ~Konosuke Matsushita

"A person who can create ideas worthy of note is a person who has learned much from others." ~Konosuke Matsushita

"Company's vision must be driven by the aspirations of its customers." ~Konosuke Matsushita

"You may be a well-educated, clever and virtuous person, but those qualities will not necessarily make you a successful businessman. You must give your best to each and every task you take on, and reflect on your performance with an honest and unprejudiced eye." ~Konosuke Matsushita

"In order to do a good job a person must like what he or she is doing....'Love thy work', and you will be successful..... If you do things just because you have to, then you will never enjoy work. Nor will you do a good job if you do it simply out of a sense of duty. stress is often a by-product of such passive or negative attitudes toward work. Paradoxically as it may sound, love of work can be the best medicine for workaholism." ~Konosuke Matsushita

"After-sales service is more important than assistance before sales. It is through such service that one gets permanent customers." ~Konosuke Matsushita

"It is a kind of law of nature. The goal one aims for can rarely be reached by a direct road." ~Konosuke Matsushita

"If we cannot make a profit, that means we are committing a sort of crime against society. We take society's capital, we take their people, we take their materials, yet without a good profit, we are using precious resources that could be better used elsewhere." ~Konosuke Matsushita

"Recognizing our responsibilities as industrialists, we will devote ourselves to the progress and development of society and the well-being of people through our business activities, thereby enhancing the quality of life throughout the world." ~Konosuke Matsushita


Konosuke Matsushita's career is one of triumph over adversity, innovation in the face of adversity, and an unwavering commitment to excellence. His rise from humble beginnings to the helm of one of the world's leading electronics companies exemplifies the power of vision, hard work, and a deep understanding of customer needs. Matsushita's legacy is a timeless reminder that even the most daunting challenges can be overcome with determination, innovation, and a strong desire to make a positive difference in the world.

"Gratitude leads to happiness. Conversely, lack of gratitude is the curse of the unhappy." ~Konosuke Matsushita


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