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Howard Schultz Success Story

Howard Schultz Success Story

Howard Schultz


Howard Schultz is a former chairman and CEO of Starbucks, the world's largest coffeehouse chain. He is an American businessman, author, and philanthropist. After visiting a small coffee shop in Seattle called Starbucks, which was one of his clients, he became interested in the coffee business. He started his own coffee company, Il Giornale, in 1986 after joining Starbucks as the director of marketing. He has also written several books, including Pour Your Heart Into It, Onward, and From the Ground Up. He is also a philanthropist and social activist, having contributed to causes such as education, health, veterans, refugees, and climate change. With a net worth of $4.3 billion as of April 2021, he is one of the world's most successful and influential entrepreneurs.


Howard Schultz grew up in a poor and unstable family in Brooklyn, New York, and had a humble and difficult childhood. He was born on July 19, 1953, to high school dropouts Fred and Elaine Schultz. Ronnie and Michael were his two siblings. His father was a truck driver who had difficulty finding steady work and frequently changed jobs. His mother was a housewife who cared for the children. They lived in a small apartment in the Bayview Houses public housing project.
In his childhood, he faced many difficulties and challenges, including poverty, violence, discrimination, and a lack of opportunities. He saw his parents arguing and fighting over money and bills all the time. He also felt the anguish and frustration of seeing his father injured and out of work after an accident at work. He was also bullied and teased by his peers at school and in the neighborhood. He also felt isolated and lonely because he lacked many friends and role models.
Sports, particularly basketball and baseball, provided him with solace and an escape. He participated in school teams and local leagues. He also developed an interest in reading and learning, particularly about history and politics. He wished for a better life and to make a positive difference in the world.
He had a tough and resilient childhood that taught him important lessons and inspired him to pursue his life's goals and ambitions.


Howard Schultz has a strong educational background, both formal and informal. In 1975, he earned a bachelor's degree in communications from Northern Michigan University. He was the first person in his family to attend college, and he paid for it with a football scholarship. He worked hard in class and was involved in a variety of campus activities and clubs. He also met his future wife, Sheri Kersch, who was also a university student.
After graduating, he continued his education and began a career in sales and marketing. He read a lot of books and went to a lot of seminars and workshops on topics like business, leadership, innovation, and entrepreneurship. He received his education from a variety of mentors and experts, including Peter Drucker, Jim Collins, Warren Buffett, and Steve Jobs. He also developed his own business philosophy and strategy, which he published in books like Pour Your Heart Into It, Onward, and From the Ground Up.
He is a lifelong learner who values education and knowledge. He once said, "I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It's seizing the day and accepting responsibility for your future. It's seeing what other people don't see and pursuing that vision."

Starbucks: A Brewing Revolution:

Schultz's career was transformed when he encountered Starbucks during a business trip to Seattle in 1981. Schultz saw an opportunity to transform Starbucks from a small coffee retailer into a global phenomenon after being inspired by the company's specialty coffee culture. Despite opposition, Schultz's passion and conviction led him to purchase Starbucks in 1987.

Building the Starbucks Empire:

Starbucks experienced unprecedented growth during Schultz's tenure as CEO and Chairman. Starbucks, he envisioned, would be more than just a coffee shop; it would be a "third place" where people could gather, connect, and foster a sense of community. This vision fueled Starbucks' growth in the United States and around the world. Because of Schultz's emphasis on employee welfare, training, and benefits, the company has been recognized as one of the best employers in the world.

Cultural Influence and Coffee Revolution:

Schultz's influence went beyond business. He was instrumental in shaping modern coffee culture by popularizing the concept of the coffee shop as a social hub and introducing premium espresso-based beverages to the mainstream. Starbucks became synonymous with quality and consistency, changing people's perceptions of and consumption of coffee.

Charity and social responsibility:

Schultz's commitment to social responsibility is one of his distinguishing characteristics. He advocated for ethical sourcing practices, as well as supporting coffee farmers and ensuring long-term supply chains. Schultz's involvement in various philanthropic initiatives, such as the Starbucks Foundation and assisting veterans in finding employment, demonstrated his commitment to making a positive impact on communities.


"Risk more than others think is safe. Dream more than others think is practical." ~ Howard Schultz

"I always believed that the best way to explain something is through storytelling." ~ Howard Schultz

"Success is empty if you arrive at the finish line alone. The best reward is to get there surrounded by winners." ~ Howard Schultz

"In life, you can blame a lot of people and you can wallow in self-pity, or you can pick yourself up and say, 'Listen, I have to be responsible for myself.'" ~ Howard Schultz

"Great opportunities can be and have been created during tough economic times." ~ Howard Schultz

"I think if you're an entrepreneur, you've got to dream big and then dream bigger." ~ Howard Schultz

"The challenge of the retail business is the human condition." ~ Howard Schultz

"We're not in the business of filling bellies; we're in the business of filling souls." ~ Howard Schultz


Howard Schultz's life has been a remarkable journey of innovation, perseverance, and social consciousness. His transformation of Starbucks from a local coffee shop to a global cultural phenomenon demonstrates his visionary leadership and ability to connect deeply with customers. Schultz's influence extends beyond the coffee industry, as he inspired others to prioritize social responsibility and community engagement. Schultz's legacy as a trailblazer in both business and philanthropy is a testament to the transformative power of visionary leadership and the pursuit of meaningful change.

"If you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible." ~Howard Schultz


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