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Gymshark Success Story

Gymshark Success Story



One name stands out in the fast-paced world of fitness fashion: GymShark. This British-born brand has become an international success since it was founded in 2012, known for its dedication to combining performance, style, and innovation.
GymShark is a lifestyle brand that inspires those who love to exercise worldwide to achieve their goals while looking and feeling their best. Explore GymShark's history, values, and dedication to changing fitness fashion with us. Whether you're a long-time GymShark fan or a newcomer, prepare to be inspired to improve your fitness routine with GymShark.

Early history:

GymShark is a British fitness brand founded in 2012 by Ben Francis and Lewis Morgan. The brand began as a website that sold supplements and clothing before focusing on developing its own line of fitness apparel and accessories. GymShark is well-known for its low-cost, high-quality, and fashionable products, as well as its innovative marketing and customer engagement strategies.

Founding of GymShark:

On April 6, 2012, Ben Francis and Lewis Morgan, both 20 years old and studying at Aston University, founded GymShark. They were fans of exercise who aspired to run their own fitness business. They registered the domain name gymshark.com and began selling various household items they had purchased for a low price in Stockholm. They also began importing furniture from local manufacturers and drop-shipping it. They quickly realized that furniture was more profitable and popular than other items, so they expanded their product line to include clothing.

Development of Clothing:

GymShark began by selling clothing bought from other suppliers, but they were dissatisfied with the quality and design of the products. They desired to design their own clothing that was fitted, lightweight, and body-enhancing. They also wanted their products to reflect their own personality and style. Francis used his £1,000 savings to purchase a sewing machine and a screen printer and began making his own clothing in his parents' garage. All of the products were designed, sewed, printed, and delivered by him.

Growth and Recognition:

GymShark expanded quickly in the online fitness market, attracting a large number of customers and fans. The brand was also recognized and awarded for its innovation and excellence. GymShark has achieved the following milestones and achievements:
  • In 2013, GymShark exhibited at the BodyPower fitness trade show in Birmingham, where it sold out on the first day. The company also went viral on Facebook after releasing its Luxe tracksuit, which sold £30,000 in 30 minutes.
  • The Sunday Times Fast Track 100 named GymShark the UK's fastest growing company in 2016.
  • In 2018, GymShark relocated to Solihull, England, to a new 42,000 square foot headquarters. The brand also made £100 million in sales.
  • GymShark became a unicorn company in 2020 after raising $257 million from General Atlantic and valuing the company at more than £1 billion.


  • GymShark was founded in 2012 by Ben Francis and a group of his high school friends in Birmingham, England. The brand's initial focus was on creating fitness clothing that combined style and functionality, inspired by the lack of suitable gym apparel they encountered at the time.
  • GymShark achieved rapid success and became one of the fastest-growing fitness apparel companies in the world. In just a few years, it expanded its product range to include a wide variety of activewear, from leggings and hoodies to sports bras and accessories.
  • GymShark's success is closely tied to its strong online presence and active engagement with its community. The brand leveraged social media, particularly platforms like Instagram and YouTube, to connect with fitness influencers and enthusiasts. This approach has helped GymShark build a loyal following and create a sense of community around the brand.
  • GymShark has collaborated with several notable fitness influencers and athletes to create limited-edition collections. These collaborations have helped the brand reach new audiences and showcase its commitment to both performance and style.
  • In recent years, GymShark has also taken steps to address sustainability concerns within the fashion industry. The company has introduced initiatives to reduce its environmental impact, such as using more sustainable materials and improving its supply chain transparency. This demonstrates GymShark's commitment to not only enhancing athletic performance but also contributing to a more sustainable future.


GymShark's mission is to inspire and empower individuals to realize their full fitness potential by providing innovative, performance-driven activewear that combines style, functionality, and comfort. Through a commitment to fostering a passionate community and leveraging cutting-edge technology, GymShark seeks to create a fitness experience that motivates, supports, and elevates its customers on their journey to a healthier, more active lifestyle. With a focus on continuous improvement and sustainability, GymShark strives to leave a lasting positive impact on both the fitness industry and the world at large.

Inspirational Message:

GymShark is a great example of how you can achieve your goals. They started small, but they had a vision and worked hard. They faced problems, but they did not give up. They kept improving and growing. You can do the same.

Follow your passion, work hard, and don't let anything stop you. You have the power to make your dreams come true!


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