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Asian Paints Success Story

Asian Paints Success Story

Asian Paints


Asian Paints, founded in 1942, is one of India's leading and most trusted paint companies. With a rich history spanning over seven decades, this renowned company has consistently transformed the way people perceive and experience colors in their homes and surroundings. Asian Paints is not merely a manufacturer of paints; it's an embodiment of creativity, innovation, and a commitment to enhancing living spaces. With a diverse range of high-quality paints, coatings, and home decor solutions, Asian Paints has become a household name, known for bringing vibrant colors and fresh design ideas to millions of homes across India and beyond.

Early history:

Asian Paints is a multinational Indian paint company founded in 1942 by four friends who wanted to compete with the foreign paint companies that dominated the Indian market. The company began as a mail-order company selling various household goods before expanding into furniture, design, and retail. Asian Paints is well-known for its affordable, functional, and fashionable products, as well as its innovative business model and culture.

Founding of Asian Paints:

Champaklal Choksey, Chimanlal Choksi, Suryakant Dani, and Arvind Vakil founded Asian Paints on February 1, 1942, in Mumbai, India. They were all Jain families with business or engineering backgrounds. They began the business in a rented garage with a capital of Rs. 20,000. They named the company Asian Paints because they wanted to cater to the Asian market and compete with the monopolies held by British and American paint companies in India.

Development of Products:

Asian Paints began by selling various household items such as pens, wallets, picture frames, and so on, which they purchased cheaply in Stockholm. In 1948, they expanded their product line by purchasing furniture from local manufacturers. They quickly discovered that furniture was more profitable and popular than other products. They also noticed that some of their competitors were sacrificing quality in order to keep prices low, which they refused to do. They took a customer-first approach, focusing on providing high-quality products at reasonable prices.

Growth and Recognition:

Asian Paints expanded rapidly in the years that followed, introducing new furniture models with improved features and design. In addition, they expanded their product portfolio to include paints, coatings, wall coverings, adhesives, and other home décor items. They also used both online and offline distribution channels to diversify their distribution channels. They also promoted their products and engaged with their customers through social media platforms such as Facebook and Twitter.
Asian Paints was also recognized and awarded for its innovation and excellence. It reported an annual turnover of Rs. 23 crore with a profit margin of 2% in 1952. By 1967, it had risen to become India's leading paint manufacturer, with a 30% market share. It won the "Best E-commerce Website" award at the India Digital Awards in 2014. Google ranked it among the top ten most searched fashion brands in India in 2015. It was named to the Forbes 30 Under 30 Asia list in 2016. Fast Company named it one of the "50 Most Innovative Companies" in 2017.


  • Asian Paints was a trailblazer in introducing modern paint technology to India. They played a pivotal role in replacing traditional whitewash with durable and aesthetically pleasing paint options.
  • Asian Paints has expanded its presence beyond India and now operates in over 15 countries worldwide. They have manufacturing facilities in several international locations, including Sri Lanka, Oman, and Ethiopia.
  • The company is known for its continuous innovation in paint products. They offer a wide range of paints, including decorative, automotive, industrial, and protective coatings, catering to various customer needs.
  • Asian Paints is committed to environmental sustainability. They have launched eco-friendly paint products and implemented measures to reduce their carbon footprint, making them a responsible corporate citizen.
  • With an extensive color palette and a team of color experts, Asian Paints provides consumers with tools and resources to choose the perfect colors for their homes. Their "ColorNext" initiative forecasts color trends, influencing interior design choices across the country.


To passionately create a colorful world where surfaces come alive with beauty and protection, and where every brushstroke enhances the quality of life. We are dedicated to inspiring, enabling, and empowering people to experience the joy of transformation through our innovative paints and services while preserving the environment and fostering sustainable communities.

Inspirational Message:

Asian Paints has made a great success story with their ideas, new things, and hard work. Their story shows us that we can make our dreams come true if we are strong, creative, and care about quality. When you follow your goals, remember that success is not easy but takes time and effort.

See each problem as a chance to make your story better, and don't be scared to show your own style.

The future is yours, so get ready and start making your success story.


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