John Paul Dejoria Success Story, Biography, Journey
John Paul Dejoria is an American business and philanthropist and billionaire and also known as the co-founder of the Paul Mitchell line of hair products and The Patron Spirits Company. His net worth is 3.2 billion dollars.
John Paul Dejoria was born on April 14, 1944. He was the second son of his Italian father and mother. His family lives in the Echo Park neighborhood of Los Angeles, California. When John Paul was two years old his parents got divorced.
When his mother was unable to take care of his both Childs. They were sent to a foster house in East Los Angeles. He stayed foster home until he was 9 then he returned back to his mother. He grew up in Atwater Village on Garden Avenue and then Revere. When he was nine he and his go charismas card and newspaper to support his family.
He attended Atwater elementary school. He attended John Marshall High School. When he was in high he becomes a street gang member but later he changes his mind when one day his teacher told him that he wouldn’t do anything in life and in the end he will give up on this dark life.
After completing high school in 1962 john Paul spent two years in United States Navy serving USS Hornet. When he returned he wanted to get into college but they don’t have enough funds so Dejoria spent the next few years doing several jobs. He decided to make money by selling encyclopedias, working as a janitor, and pumping gasoline at a local gas station.
He also started a plethora of jobs from being a caretaker, door-to-door shampoo salesman, and an insurance salesman for the next few years.
John Paul DeJoria was a door-to-door encyclopedia salesman for about 3.5 years. He was getting paid in commission. During this job, he never gives up. In his interview with Entrepreneur he said:
“After my first sale, I must have knocked on over 100 doors, and they were all closed to my face. Be prepared for a lot of rejection. Be just as enthusiastic on door no. 101 as you were on the first door. Don’t give up.”
He entre the hair care world when he worked as an entry-level employee in Redken Laboratories. Dejoria gained knowledge about hair care products when he was working in the Redken in 1971.
Dejoria was fired from his position in 1975 because he disagree with the business strategies. He joined Fermodyl Hair Care after, training management and sales force but rising the sales he was again fired from the job. His next job was in
the Institute of Trichology from where he was laid off as they could not afford his salary.
At the age of 22 dejoria his wife abandoned him and his wife didn’t pay the bills of the apartment for about 3 months and this time he became homeless. At this time he receive a note from his wife and she said to him that
“I Can’t handle being a mom anymore. He’ll be better off with you. Goodbye.”
He also has a son of two and a half years old. At this time he was working as the Master of Ceremonies at the Second Annual Sports Vacation Recreational Vehicle Show. His wife also took the car with her. This was the only first he become homeless.
So he ended up borrowing a 1951 Cadillac with a broken water pump from someone that was very dear to Dejoria, had to put water in it every four hours, and that's kind of how he got going.
Dejoria has one good friend who was a good hairdresser at that time and his friend Paul Mitchell's hair products were sold nicely so he couldn’t get any records. Dejoria combines his business and skill and they start their own company. When they both start their business they find an investor who wanted to give those 500,000 dollars but that guy never showed up again.
Both friends do not give up and gathered all their savings came up with 700 dollars. This is how John Paul Mitchell's system was formed with 3 hair products which are two shampoos and one conditioner.
“Successful people do all the things that unsuccessful people don’t want to do.”
“Success is how well you do what you do when nobody else is looking.”
“Good hairstylists never die. Vidal Sassoon and Paul Mitchell will always live on.”
“By loving yourself, you’re going to be a happy person. A lot of people don’t like themselves for whatever reason.”
The second time was when john Paul was homeless when he started a JPMS (John Paul Mitchell System). This time was also hard for them but they didn’t give up. DeJoria and Mitchell went knocking on the doors of all the salons until they could find demonstrating their products, and they didn’t stop until they could get somebody to buy their products.
John Paul Mitchell was the first company who publicly speak out against the animal test and they are proud of it. All the products of their company are cruelty-free.
After two years of struggling in the third year, their company finally make a revenue of 1 million. In 1989 his business partner died.
After the death of his friend Paul Mitchell, he started Patron Spirits Co., with his friend Martin Cowley. His friend was gone to Mexico to do some work. Dejoria said his friend to bring some tequila Dejoria has a partner in the House of Blues nightclub chain, with interests in Madagascar Oil Ltd., Sun King Solar, Solar Utility, Pyrat Rum, Ultimat Vodka, Touchstone Natural Gas, and many other ventures.
Patron tequila is made in Mexico in a sustainable distilling facility. This factory uses recycled bottles and leftover distilled water to fertilize the land. More than 2 million cases of Patron Tequila are sold each year.
Dejoria is also the founder of other businesses. John Paul is married and his wife is Eloise Broady.
“I remember once in junior high school, on a Friday, my mom came home from work and said to my brother and I, ‘You know, between us, we have only 27 cents, but we have food in the refrigerator, we have our little garden out back, and we’re happy, so we are rich.'”
“Make your product or service the best it is so you can be in the re-order business, not the order business. Number two, don’t give up, be prepared for a lot of rejection, and then remember successful people do all the things unsuccessful people don’t want to do like work from morning til night, work on the weekends, not give up and the most important thing is, as you grow, remember this, success unshared is failure. You want to be happy in your life and take care of your people.”
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