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Canva Success Story, Journey

Canva Success Story, History, Journey


What is Canva?

Canva is a graphic design platform. It is used to create social media posts and graphics. On Canva users can produce a presentation, poster, and documents. This company had headquartered in Sydney, Australia.

What Canva provide?

This platform is free to use and this also produces paid services for its user such as canvas pro and enterprise for additional functions. Canva contains up to 400k templates for your project. Here users can make videos, Instagram posts, Instagram stories, Facebook posts, presentations, photo collages, posters (portrait), logos, phone wallpaper, YouTube thumbnails, cards (landscape), and many other things for marketing like ads also.

Who founded Canva?

Canva was founded by Melanie Perkins, Cliff Obrecht, and Cameron Adams on January 1st, 2013 in Perth, Australia. Canva is a platform that is most easy to use.

Who is Melanie Perkins?

Melanie Perkins is an Australian technology entrepreneur. She is the chief executive officer and co-founder of Canva. Melanie Perkins is also considered as one of the youngest female CEOs of a tech start-up valued at over $1 billion. She is the richest Australian woman. There was a lot of controversy around the world due to gender disparity in the technology industry as well as amongst start-ups. Some also say that one of four starts up founded by females.

Early life of Melanie Perkins:

Melanie Perkins was born in 1987 in Perth, Western Australia. She attended Sacred Heart College, this college located in the northern Perth suburb of Sorrento. When she was in high school she wanted to become a figure skater. She also wakes up at 4:30 for his train. When she was 14 years old she started her small business. She started selling handmade scarves at the shops and markets throughout Perth.
After completing high school she enrolled at the University of Western Australia. She studies communications, psychology, and commerce. At this time she was the private tutor of those students who are studying graphics designs. When she was teaching her students she noticed there most students had difficulties learning Adobe Photoshop and other complex platforms. She also thought that there should be an easy platform for everyone so that the person which even little or no experience can also make the design of his own choice.She dropped out of the university at the age of 19 and later she decided to pursue his dreams.

Fusion book:

She founded a fusion book in 2007 with Cliff Obrecht. Fusion books is a platform that allows students to design yearbooks. Fusion book is very simple and it allow their user to choose any template from the library of design templates. But after this, she wants to develop software that was most easy for users to use.
At this time she had competition with large companies and she also have a lack of resources. She concluded that ‘it did not seem the logical thing to do’. Obrecht the husband of Melanie Perkins meanwhile would call colleges and universities in order to gain new clients for the company.

How Canva start?

After five years of developing fusion books grow into the largest company in Australia. Later fusion books also expand to France and New Zealand. Later she decided to make the company name canva. They do not have enough funds for it. Melanie Perkins and Obrecht both live in Perth and Melanie Perkins also said that there his idea was rejected by 100 local investors in Perth.


Despite all the difficulties, she didn’t lose hope because failures come before success. Life give them an opportunity when in 2011 prominent investor Bill Tai visited Perth to judge a start-up competition. Melanie Perkins pitched a Thai host for canva but receive no funding. After this, a Thai investor invites them for a gathering. Some of these also include Silicon Valley where Perkins and Obrecht met Lars Rasmussen. He was the co-founder of Google maps. He was interested in the idea but he tell the founder to hold everything until they find a tech team. Later Lars Rasmussen introduced Perkins and Obrecht to Cameron Adams. He was an ex-Google employee with relevant technical expertise.
At first, Cameron Adams was not really interested in this idea because he had his own business which was fluent.io. Cameron was in Silicon Valley and later he receive the email from Melanie Perkins she asked him again that did he wanted to join the company or not. After this email from Melanie Perkins, he agreed to join the company. Later Melanie Perkins found the funding which she was finding for several past years.

When canva become successful?

This company was officially launched in 2013. Later Melanie Perkins became the CEO of the company, Obrecht became COO and Adams became the CPO. When the company was launched in less than one-year company gained 600,000 users. This was also because the canva was most easy to use and free. Later canva was also expanded from outside of Australia also. After the office of canva also open in Beijing and Manila. Later they receive more funding and due to this they introduced new features in canva app some of the features include the learning collaboration tool "Canva for Education."
Canva has a limited presence in the United States but the Melanie Perkins was still a popular figure in Silicon Valley. Later due to their hard work canva has a workforce that consists of almost 41% of women which was higher than the industry average. For canva Melanie Perkins also said, “We want Canva to be the place you can go to by default, and so we’ve made it free to use.” His company grows rapidly and besides this, she also gets positive feedback from users.

Personal life:

The CEO of canva Melanie Perkins is married to her longtime boyfriend Cliff Obrecht. They both work hard and made the fusion book and canva together. Perkins loves traveling as well as kite-surfing which she grew great interest in after being invited to regular kite-surfing gatherings by Bill Tai.


They both have expressed a desire to donate most of their fortune to charity. Melanie Perkins and Cliff Obrecht married in January 2021 on Rottnest Island.

Quotes by Melanie Perkins:

"Plant lots and lots of seeds and hopefully one will grow!" ~ Melanie Perkins

“Solve customers’ problems and make sure that the customer is representative of a large market and then you will have a pretty good formula.”~ Melanie Perkins.

"Anyone can have a solution but if no one cares about it, unfortunately, you are not going to have a very big company." ~ Melanie Perkins.


  • This company contains a large number of clients across 197 countries nations.
  • In 2019 the company declared a partnership with Pixabay and Pexels. This partnership allows the Canva clients to get the desired photo for their design.
  • In 2020, it declared association with FedEx.
  • In the first year of launching Canva gain almost 750,000 users.
  • Cliff Obrecht partner of Melanie Perkins was a part-time chef for his team and sandwich maker.
  • Canva is available on Android, iPad, iPhone, and desktop also.
  • Canva provides the opportunity to design anything and user can also sell them to their clients.
  • When covid-19 started then design creation and share on canva increased to 50%.
  • According to Alexa, the highest number of users comes from the United States followed by India, and then Mexico.
  • Free content on canva can be used for both commercial and non-commercial purposes.
  • Canva has users in up to 190 countries.
  • It also has an easy drag and drop tool and contains many predesigned templates.



The site was founded in November 2010 by Hans Braxmeier and Simon Steinberger in Ulm, Germany. This is a free stock photography website the images which it provides are royalty-free and free to use commercially and non-commercially. This site not only provides photos but also provide stock videos, vector graphics, and illustrations. This site has a few limitations:
  • It’s photos and videos are free to use but one cannot sell them to their customers.
  • This site didn’t allow users to sell the exact copy of their stock photo as a print, posters, or physical products.
  • It didn’t allow users to use pictures with identifiable people and brand names and logos as it can create a misleading associations with a product or service.


It is also a stock photo and stock footage provider. Its app is also available and the content of this site help blogger, designer, and everyone who is looking for stock photos and footage. It was founded in Germany in 2014 by twin brothers Ingo and Bruno Joseph in Fuldabrück, Hesse. Its photo library contains 3.2 million photos and videos free to use.


Smartmockups is a software company founded in 2016 by tech-duo Lukáš Zajíc and Andrew Nekvinda. It was created to empower everybody to create realistic mockups. This site enables users to create stunning product mockups easily and online. It enables users to create high-resolution mockups inside their browsers.

Zeetings Pty Limited:

This is a software company founded in 2013 by Rob Kawalsky. It is a cloud-based presentation platform. By using this one’s presentation can become social, interactive, and accessible to audience members. This company has headquartered in Surry Hills, NSW.


The mission of Canva is to provide a platform where people who don’t know much about design can use graphic designing tools and make the design that they needed. People can design anything on Canva and can post anywhere on media.

“Our mission is to empower the world to design. And we strongly believe that putting designs in the hands of people who weren't able to access design before gives them untold opportunities. We've seen countless people start their very first business with Canva.”


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